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About us
We’ve adopted the Chartered Insurance Institute’s code of ethics in full and we’re required to adhere to it at all times. Here is exactly what that commits us to.
Chartered Insurance Institute
As members of the Chartered Insurance Institute, we've adopted the CII's code of ethics in full — and we're required to adhere to it at all times.
We could have written our own set of values. Plenty of firms do and they tend to say much the same thing in warmer language. We'd rather be held to an external standard that somebody else enforces, because a promise you can only judge us against is worth less than one a professional body can.
Where it isn't in a client's interest to proceed, we have an obligation to tell them — and to tell them why.
Our own belief, on top of the code
The code
What we believe on top of it
Where it isn't in a client's best interests to proceed, we're obliged to say so — and to explain why. That includes the occasions when proceeding would have earned us a fee.
An adviser has to take responsibility for the advice they give. Knowing that changes how you give it and we'd always rather be careful than clever.
It matters with existing clients, new ones and people who may never become clients at all. We try to give everyone the same standard of answer.
Common questions
The CII is the professional body for insurance and financial planning in the UK. It sets qualifications, requires continuing professional development and publishes the code of ethics its members agree to work to.
The CII can investigate and take disciplinary action against members, up to and including removing membership. Separately, the FCA regulates firms and can act where its own rules have been broken.
Yes and we do. Several of the testimonials on this site mention exactly that. If a transfer, a product or a decision isn’t in your interests, telling you so is the job — not a favour.
The FCA’s Consumer Duty requires firms to act to deliver good outcomes for retail customers. In practice it points in the same direction as the CII code: put the client first, communicate clearly and make sure the service represents fair value.
Our services
Every service we offer is delivered under the code above.
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